Independent
Research & Analysis
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Industry Engagement
Evidence-based
Standards & Guidance
National
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ROGA's Marketing and Advertising Code establishes a framework for responsible marketing practices in the U.S. online gaming industry
Responsible Online Gaming Association’ s Marketing and Advertising Code
Perspective
Responsible gaming encourages a perspective that keeps gaming and sports betting grounded in entertainment.
For All Players
Responsible gaming is for everyone. The tools, resources, and practices are designed to help support all players in having positive, informed, and enjoyable gaming experiences.
What Shapes the Experience
Mindset
Approaching gaming as a form of entertainment.
Expectation
Setting realistic outcomes and limits before you play.
Resources
Exploring the tools and support available to you.
Player Education
Explore resources and information on topics including responsible gaming tools, financial literacy, and approaches that can help keep gaming and sports betting centered on entertainment.
The Responsible Online Gaming Association (ROGA) announced today that it has released its Marketing and Advertising Code, which represents a commitment by ROGA’s members to uphold a set of consistent marketing standards that advances consumer protection.
The Responsible Online Gaming Association (ROGA) represents leading U.S. online Gaming operators, including sports betting and iGaming companies. ROGA Members operate in regulated markets across the United States and are aligned in their focus to uphold high standards of consumer protection, transparency, and integrity in the delivery and promotion of their Services.
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